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FUNDRAISING SERIES
CLIENT
Bread for the World is a faith-based nonprofit. They equip their members to advocate on policy and programs that end hunger.
Cross-departmental project team
Copywriters: Robin Stephenson and Larry Holler |
Editor: Jennifer Gonzalez
Graphics: Doug Puller
CHALLENGE
Create an evergreen guide for Bread’s signature campaign, the Offering of Letters.
SOLUTION
After determining content sections, we split up the writing. I used headlines and subhead to break up information into digestible hunks. I used clear language and included steps when appropriate.
ADVOCACY FLYER
CLIENT
Bread for the World is a faith-based nonprofit. They equip their members to advocate on policy and programs that end hunger. I was on staff at the time of producing this flyer.
CHALLENGE
Create a flyer requested by the organizing department. Explain what Bread does and why. Include a QR code an advocacy action
SOLUTION
I used simple, clear language and a basic question formula to explain who Bread was, what they did, and why. I personalized the communication by using "you." This encouraged the reader to see themselves as part of the movement.
