ENGAGEMENT TOOLS
Earth Day Quiz
CLIENT
Bread for the World is a faith-based nonprofit. They equip their members to advocate on policy and programs that end hunger. I was on staff as a senior manager for digital campaigns at the time of writing the quiz.
CHALLENGE
Create content to include in an email optimized for engagement. The organization was transitioning the e-crm. This would be the first email sent to our most engaged audience to establish a profile. Limited funding meant using tools available.
SOLUTION
I created a quiz with Engaging Networks (new e-crm). I used key talking points from our organization. Then, I wrote a short email for an engaged audience segment.
